An open letter to the marketing department of HD 98.3

I just wanted to write to express my appreciation for bringing top 40 radio back to Augusta but also to address something that has bothered me since you launched the station…
Your claims that “HD98.3 ‘podcasts’ 18, 19, 20 or more in a row” are simply untrue. Your choice to use the term “podcasting” incorrectly in your marketing leads me to believe that either you don’t understand that radio is ‘broadcast’ (a word from which podcast derives its name) or you are trying to cash in on the popularity of the word along with adding to the public’s general lack of understanding as to the word’s proper use (‘podcast’ was New Oxford American Dictionary’s 2005 word of the year).
From Wikipedia the free online encyclopedia… ” Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet” and “is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.” (source: http://en.wikipedia.org/wiki/Podcast)
By the simplest of definitions your radio broadcast — despite it’s format or even the fact that you are broadcasting in HD — does not qualify as a podcast. You might as well be claiming that you are “blogging 18, 19, 20 or more in a row”… Heck, why not give it a shot? I hear blogs are pretty popular with your target demographic.
Respectfully (though snarkily) submitted.
Wes Childers

20. July 2006 by Wes
Categories: Rants | 3 comments